Defining online marketing or internet marketing is pretty simple. It is the process of promoting a brand, products or services over the Internet. This is can be broken up in two divisions. The first division of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales. The second division of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those strategies.
Types of Online Marketing:
It is a marketing practice wherein a business pays an online retailer, e-commerce site or blog for each visitor or sales that these websites make for their brand.
Having a business blog is another way to converse with your customers and keep them informed about your products or services. A blog can be used to provide advice and get useful feedback.
This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.
From the name itself, this is a marketing process that involves reaching out to your customers via email.
This type of Internet marketing involves sharing of free valuable content to your target market to convince them to become your loyal customer. This could be done by setting up a business blog.
Phones are fast becoming the one thing that everyone carries with them all the time, making text messages and other forms of mobile advertising the best way to reach your potential customers.
Search Engine Marketing
This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placement, contextual advertising, paid inclusion or through search engine optimization.
Search Engine Optimization
Contrary to SEM, SEO uses the unpaid and natural process of promoting content on Search Engine Results Pages (SERPs). This includes keyword research and placement, link building and social media marketing.
Social Media Marketing
Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.
Why Internet Marketing is Important?
The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process a best inclusion to your promotional effort is the fact that you don’t need to shell out plenty of money.
In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.